Potential Advertisers Need to be Specific
Thursday, November 20th, 2008
One thing that really intrigues me are the poor quality emails that I receive irregularly from potential advertisers on my websites. Why? Because my logical interpretation when I read an email asking for advertising terms is that it should have been written by the marketer. A marketer would be aware that I would need to know a bunch of relevant information before I would ever bother to reply.
First, advertising on the level they would be discussing would amount to a miniscule investment on their end but a headache on mine. One advertiser would never be worth my while. What would I get? Five bucks a month? That would buy me an ice-cream.
So the marketer should realise I’m time poor, and there is very little in it for my end of the deal. Therefore the email is going to have to concisely tell me about their offer:
- what they wish to advertise
- what terms they are seeking
- how their product directly meets my users needs
- any referees as to their product or company
It’s pretty simple. Send me an email that means I have to move heaven and earth to discover who you are, what you have to offer, whether you’re credible - and I’ll bin the email. I only stand to make five bucks, right?
