We Must Design the Whole Experience
Wednesday, June 11th, 2008
Here’s a serious question to inventors, government policy makers and anyone else who cares to listen above the bedlam of global environmental nonsense. Listen closely - we’ve got to design whole solutions to our crises not just best-next-steps and setting 20 - 50 year global warming targets.
Here is one example. Motor vehicles and the oil crisis, global warming and depleting resources.
Why the flying farouli are we trying t make cars run on air, water or other essential life ingredients? Isn’t there a water crisis - anyone looked over at the Aral Sea or the Yellow River in China or Australia’s 10+ year drought? Where is this water coming from? I saw a program on the television recently where for only 2 litres of fresh tap water a certain experimental hybridised car can reduce fuel by as much as three quarters on a 100 km journey. OK I get that, great. But when 100 million (times 2 litres) cars ran that product we are absolutely, excuse my french, fucked. Doesn’t anyone get it?
