Comments on: Designing a Web Advertising Business Model http://stevenclark.com.au/2009/07/04/designing-a-web-advertising-business-model/ Wed, 10 Mar 2010 21:04:17 +1100 http://wordpress.org/?v=2.8.6 hourly 1 By: steven http://stevenclark.com.au/2009/07/04/designing-a-web-advertising-business-model/comment-page-1/#comment-4342 steven Sun, 19 Jul 2009 23:10:05 +0000 http://stevenclark.com.au/?p=3110#comment-4342 Hi Jim Glad you enjoyed the article, its an interesting time to be in the publishing game. I'd hazard we'll be seeing the demise of a few more of the major newspapers in the next six to twelve months, so its an interesting time to be looking at the newspaper business model... I think the concensus outside the boardroom seems to be that the current advertising based model won't work any longer. But, like all good revolutions, the opportunity to invent something completely left field is out there. The gazillion dollar question. And there's always great opportunity serving a niche market efficiently, as opposed to a mass market with high overheads and generalised news. Hi Jim
Glad you enjoyed the article, its an interesting time to be in the publishing game. I’d hazard we’ll be seeing the demise of a few more of the major newspapers in the next six to twelve months, so its an interesting time to be looking at the newspaper business model… I think the concensus outside the boardroom seems to be that the current advertising based model won’t work any longer.

But, like all good revolutions, the opportunity to invent something completely left field is out there. The gazillion dollar question. And there’s always great opportunity serving a niche market efficiently, as opposed to a mass market with high overheads and generalised news.

]]> By: James Dissette http://stevenclark.com.au/2009/07/04/designing-a-web-advertising-business-model/comment-page-1/#comment-4341 James Dissette Sun, 19 Jul 2009 13:08:43 +0000 http://stevenclark.com.au/?p=3110#comment-4341 Thanks for your article. Very helpful. I've been asked to take a shot at a buisness model for this little web site—I'm an old newspaper guy and graphic designer, so am throwing out useless information as I write this. I like the idea of "conversation and loyalty." Best Jim Disstte Thanks for your article. Very helpful. I’ve been asked to take a shot at a buisness model for this little web site—I’m an old newspaper guy and graphic designer, so am throwing out useless information as I write this. I like the idea of “conversation and loyalty.”

Best

Jim Disstte

]]>