The Bootstrapper’s Bible (Book Review)
Saturday, May 31st, 2008
Having read The Bootstrapper’s Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money by Seth Godin a few months ago, I quickly realised this is a book for those who want to start a business, or are currently working in a young business, that will become sustainable beyond the five year mark – and on a limited budget. That’s actually a huge number of entrepeneur’s and small businesses. In fact most of this book is unsurprising – but critically valuable – to the target audience. If this describes you then I’d suggest this book could perhaps save you some grief.
Seth outlines the seven bootstrapper tools that you can use to your advantage over the big guys. First, you have nothing to lose and the big guys have everything to lose.
Second, you don’t need big profits to succeed whereas big business has to maintain corporate offices, research and development, and marketing campaigns.
