Comments on: The Business Case for Blogging http://stevenclark.com.au/2007/09/17/the-business-case-for-blogging/ Mon, 29 Aug 2011 07:44:05 +0000 hourly 1 http://wordpress.org/?v=3.1 By: steven http://stevenclark.com.au/2007/09/17/the-business-case-for-blogging/comment-page-1/#comment-63 steven Mon, 17 Sep 2007 00:42:33 +0000 http://stevenclark.com.au/2007/09/17/the-business-case-for-blogging/#comment-63 Hi Matt I find its really hard, particularly with small businesses, to get the business perspective thing over to them - what do they want to achieve? how do they measure that success? And web developers in many cases aren't bothering to worry about the business process side of the project either - client's issue? Basically its the first conversation I try to get involved in when someone phones with an interest in getting online... and in some cases I just tell the potential client they don't need me. Or have done so as I'm too busy to take on more work at the moment. I think web developers provide a service and its probably not economically efficient to knock back clients BUT we are also morally obligated to try and provide the best solution to our clients. This involves seriously looking at whether or not this will address their business needs. It gets really disappointing to see there are a numerous people out there quite willing to waste clients money by giving them just anything (no I probably don't have a big future at this as a freelancer lol)... its why I get so frustrated when generic solutions like Content Management Systems are touted to clients before they've even discussed their business issues... We create web solutions and that translates to answering web problems for the client, so our first criteria to address is 'what is the clients web problem'? Whether they get onlinen and what they need from the solution should be everything about ROI and Key Performance Indicators (KPI)... Thanks for commenting Matt. Hi Matt
I find its really hard, particularly with small businesses, to get the business perspective thing over to them – what do they want to achieve? how do they measure that success? And web developers in many cases aren’t bothering to worry about the business process side of the project either – client’s issue? Basically its the first conversation I try to get involved in when someone phones with an interest in getting online… and in some cases I just tell the potential client they don’t need me. Or have done so as I’m too busy to take on more work at the moment.

I think web developers provide a service and its probably not economically efficient to knock back clients BUT we are also morally obligated to try and provide the best solution to our clients. This involves seriously looking at whether or not this will address their business needs. It gets really disappointing to see there are a numerous people out there quite willing to waste clients money by giving them just anything (no I probably don’t have a big future at this as a freelancer lol)… its why I get so frustrated when generic solutions like Content Management Systems are touted to clients before they’ve even discussed their business issues…

We create web solutions and that translates to answering web problems for the client, so our first criteria to address is ‘what is the clients web problem’?

Whether they get onlinen and what they need from the solution should be everything about ROI and Key Performance Indicators (KPI)…

Thanks for commenting Matt.

]]> By: Matt Robin http://stevenclark.com.au/2007/09/17/the-business-case-for-blogging/comment-page-1/#comment-62 Matt Robin Sun, 16 Sep 2007 23:00:23 +0000 http://stevenclark.com.au/2007/09/17/the-business-case-for-blogging/#comment-62 Good article mate with plenty of relevance - because it is important for businesses to get a blog for the right reasons...and not just to get one for the sake of 'keeping up with the Jones'. They have to be thinking how to get the most from a blog (including the ROI) before they get one (otherwise they are wasting everyone's time - especially their own). I wish more businesses 'blogged' on the web (would definitely be a good thing)...but I also wish that more would assess their online marketing strategies before getting a blog at all. Good to write about this Steven - nice one. Good article mate with plenty of relevance – because it is important for businesses to get a blog for the right reasons…and not just to get one for the sake of ‘keeping up with the Jones’. They have to be thinking how to get the most from a blog (including the ROI) before they get one (otherwise they are wasting everyone’s time – especially their own). I wish more businesses ‘blogged’ on the web (would definitely be a good thing)…but I also wish that more would assess their online marketing strategies before getting a blog at all.
Good to write about this Steven – nice one.

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