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Archive for July, 2007

The Fold and Its Receding Relevance

Thursday, July 26th, 2007

Milissa Tarquini has an article on Boxes and Arrows titled Blasting the Myth of the Fold which deserves some acclaim. Backed up by reasonable data it comes back to something most of us have been coming to realise for quite some time - users do know how to scroll. The vast majority of users in any case.

It is always a healthy thing to look back at the golden geese of our stock and trade to reassess whether norms and best practice have changed. Of course they have and I’d be surprised to find otherwise. There is not only a movement in the technology field and academic research but also a movement from one generational dominance to the next - generation Y into the Click-and-Go kids breaking into the workforce and suddenly gaining their own economic power. So the world changes and our expectations need to be fluid enough to rationalise and adapt. In the case of the fold I think most people had come to believe the relevance of the fold had diminished significantly - only couldn’t prove so.

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Currently Reading

Andy Clarke's Transcending CSS: the fine art of web design has been sitting on my bookshelf for several months and I've finally made the time to read it from end to end. My favourite thing about this book from the outset is that it's a designer's book, rather than a technician's manual, for web designers. The artwork and direction in Transcending CSS is enhanced by the attention to detail in the feel and texture of the book itself, the size of it's pages and the feel of the cover in your hands. It's definately a book that affords the act of being read. Looking forward to it.