Design Thinking as a Management Methodology
Bruce Nussbaum gave a speech in London this week at Innovation Night at the Royal College of Art. CEOs Must Be Designers, Not Just Hire Them. Think Steve Jobs And iPhone is a long and interesting read about where design is headed and the value of having managers who are designers rather than managers who hire them. Its about ‘what is design’ as much as ‘what does design do’. If you’ve got nothing on over lunch this might be worth a read.


